14 Business Lies You Need to Stop Believing Right Now...
Let’s talk about a big topic that many entrepreneurs (myself included) deal with all the time: the business lies we tell ourselves. These ideas foster a mindset of scarcity, limiting beliefs, and a feeling of being “stuck” which stop us from building wealth and prosperity in our business.
I recently read Rich As Fck* by Amanda Frances, which is all about shifting our mindset towards abundance and financial manifestation. One chapter, in particular, stood out to me—it dives into the biggest business lies holding us back. Today, I want to share the insights that resonated most so you can start letting go of these myths and create a more empowered entrepreneurial mindset.
1. “The Market is Too Saturated”
If you’ve ever hesitated because you thought a niche was too crowded, you’re not alone. But the reality is, that innovation and unique value can make space in any market. Your perspective, voice, and approach will set you apart, even in saturated spaces.
2. “Your Audience Isn’t Big Enough”
This lie can make you feel like you need massive numbers to succeed. But quality often trumps quantity! A smaller, loyal audience can be more profitable and impactful than a huge, disengaged one. Don’t let audience size discourage you.
3. “I’ve Waited Too Long”
Thinking you’re “too late” to start is a limiting belief that can hold you back forever. Success can happen at any stage or age. The best time to start was yesterday; the second best is right now.
4. “You Don’t Know Where to Start”
Starting can feel daunting, especially if you don’t know your niche. But you don’t need to have everything mapped out on day one. Begin by identifying a problem you’re passionate about solving, and let your focus evolve naturally.
5. “You Have to Spend Money to Make Money”
While investing in your business is often necessary, it’s a myth that success requires massive upfront spending. Creativity and skill can often bridge the gap and reduce costs as you build.
6. “The More You Charge, the More Work Is Involved”
Many of us believe that higher prices mean more work. However, pricing should reflect the value you bring, not just the time spent. Higher rates can mean fewer clients and more time for quality work, giving you room to scale sustainably.
7. “Clients are Difficult; Business is Difficult”
Viewing business or clients as difficult can be a self-fulfilling prophecy. With the right systems, processes, and boundaries, you can create a smoother, more fulfilling experience that aligns with your values and goals.
8. “Market Research Is Required”
Market research has its place, but it’s not the only path to success. Sometimes, your intuition and personal experience can be the best guide to making business decisions that resonate with your audience.
9. “You’re ‘Taking’ Money from Others When You Get Paid”
This belief can create guilt around charging for your work. In reality, business is about value exchange. You’re offering something beneficial, and payment reflects that value—no one loses in a fair transaction.
10. “You’re Responsible for Your Client’s Results”
While it’s natural to want the best for your clients, you can’t control every outcome. You’re responsible for providing value, but clients’ results depend on various factors, many of which are out of your hands.
11. “You Must Do Discovery Calls”
Not all businesses require discovery calls. There are plenty of other ways to qualify clients, whether through online forms, detailed service descriptions, or even video overviews. Find what works best for your business model.
12. “You Don’t Know How to Set Your Prices”
If you’ve felt unsure about pricing, know that it’s a skill you can learn. Adjust your rates based on feedback, value, and market conditions. Pricing is fluid; don’t be afraid to adapt.
13. “That’s Not How It’s Done in Your Industry”
Innovation often comes from breaking norms. Successful entrepreneurs regularly challenge industry conventions and find ways to stand out by doing things differently. Don’t let “standard practice” box you in.
14. “Selling Is Sleazy, Selfish, or Wrong”
Many of us have hang-ups around selling, but it’s a crucial part of business. When done ethically, selling is simply offering solutions to people who need them. Embrace it as a way to help others, not as a selfish act.
Wrapping Up
What I love most about this chapter is the reminder that, in business, there really are no rules.
The beauty of entrepreneurship is that you get to create your own path. With a positive mindset and an authentic approach, there’s no limit to what you can achieve.
Now, I’d love to hear from you—have you believed any of these lies? What mindset shifts have helped you break free? Share your thoughts in the comments, and let’s continue to grow together!
