You might have heard: YES, I QUIT!
But no, I'm not quitting my business. Never!
I'm quitting my brand to turn it into a personal brand.
This is the end of an era for IG Creator Academy, my baby for the past three wonderful years.
My decision may seem crazy, especially when things are going well. But that's exactly why I feel it's time to let go.
Let me explain.
In September 2021, I was running a successful brand focused on travel and photography. I had an engaged audience, high engagement, and growth, and everything appeared perfect on paper.
But I felt uninspired. I knew I had more to offer than just pretty pictures.
So, I pivoted to align with my purpose: teaching others about content, audience growth, and community building. I launched IG Creator Academy, born from my desire to help fellow creators succeed on Instagram.
But three years later, much has changed. I've faced challenges, hired coaches and therapists, and found new mentors. I’ve read hundreds of books, listened to thousands of podcasts an I'm not the same Juan I was.
I'm a serial entrepreneur, a digital nomad, a counselor, and a spiritual being. I'm more than just an Instagram Coach.
I don’t feel this is in alignment with my higher vision and purpose anymore.
Early this year, I started a new account to teach entrepreneurs how to use AI to save time, reduce costs, and increase efficiency. That account has taken off, growing rapidly with high engagement and reach. It's also growing my business.
At first, I tried to keep both accounts separate. But I ended up sharing almost the same content on both, which doesn’t make sense to me anymore.
So, I decided to keep the account that's bringing in results and take the other one to the next step.
Over the past three years, I've grown an audience of over 120,000 creators, entrepreneurs, and business owners. While they all want to create better content and grow on Instagram, their real desires go beyond that.
They want thriving businesses, wealth for their families, and to positively impact the world through their work.
But there's one thing that holds us back: mindset.
My coach once said, "Success is 90% mindset and 10% strategy." Yet, we focus so much on strategy and not enough on mindset.
We all have limiting beliefs, mental blocks, and fears. That's why 90% of entrepreneurs fail in their first years.
It's not about strategy. There are many strategies that could work. But if you don't believe they'll work or if you don't believe in yourself, they won't.
That's why I feel you need more than just IG or content tips right now.
I believe everyone has a skill or gift to contribute to the world. In fact, I encourage my friends to become entrepreneurs. Some may say it's not for everyone, but I know it is. We just need to work on our mindset first.
Entrepreneurship is the biggest personal growth journey you'll ever go through.
If we were all entrepreneurs, I believe we'd live in a better, more joyful, united, and prosperous world.
So, what's next?
My AI account, @ai.creatoracademy, is where I'll continue sharing tips, strategies, prompts, and resources to help you grow your Instagram and online business with AI.
If you're a client or student, don't worry. My courses and coaching program will continue. I'm passionate about AI and believe it aligns with my mission of helping entrepreneurs build stress-free businesses.
My main account will undergo a MAJOR transformation.
I won't be sharing anything related to content, Instagram, or AI anymore. Instead, I want to share more of myself and the lessons I've learned through entrepreneurship to help you navigate your entrepreneurial journey.
I don't have a specific plan for this account. I just want to share what comes from my heart.
I'll talk about books I've read, tools I use to stay positive during tough times, and mindset tips to change your approach to growing a business online.
Anyone can grow audiences and make money online. That's not the hard part. The hard part is staying consistent, resilient, and disciplined when things aren't going well. And the truth is, there will be many times when things won’t go well or as planned.
No one talks about how to deal with these challenges as an entrepreneur enough.
That's what I want to help you with.
Writing this has made me emotional and excited about this next step.
If you've read this far, thank you!
If you decide to leave and unfollow, I understand. No hard feelings.
If you want to continue learning how to grow your brand and business without stress using AI, follow my business account, @ai.creatoracademy
And now, let’s cheer to new beginnings!
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